"Best jerky I've ever had. Clean ingredients, perfect smoke flavor. I've reordered six times."
"Finally a jerky that doesn't taste artificial. The hickory smoke is real. Keeps me coming back."
"My gym bag permanently has two bags of this. 9g protein and it actually tastes incredible."
Simply Beef Jerky Classic Original is premium whole muscle beef jerky made with natural hickory smoke, cracked black pepper, and clean simple seasonings. No artificial nitrates added, no MSG added. 9g protein per serving, USDA inspected. Bold beef flavor with nothing to hide.
Beef, Brown Sugar, Soy Sauce (Water, Soybeans, Wheat, Salt), Water, Granulated Garlic, Liquid Smoke (Water, Natural Hickory Smoke Flavor), Black Pepper, Vinegar Powder, Celery Juice Solids, Sea Salt.
CONTAINS: SOY, WHEAT
Classic Original is the flavor that defines Simply Beef Jerky. We built this recipe around one idea: real beef should taste like real beef. That means whole muscle cuts, hickory smoke that actually penetrates the meat, and a seasoning blend that enhances rather than masks. Every bag delivers that clean, satisfying snap with a bold beef-forward finish that keeps you reaching for another piece.
We don't fake it. Our hickory smoke flavor comes from a deliberate process designed to mimic traditional pit smoking applied during marination so the smoke works its way deep into the muscle, not just coating the surface. The result is a genuine smokehouse character in every chew, without the need for artificial liquid smoke shortcuts. Paired with simple seasonings — brown sugar for balance, black pepper for bite, garlic and onion for depth — the flavor profile is familiar, comforting, and impossible to put down.
This is the flavor that converts people who think they don't like beef jerky. It's clean enough for purists, flavorful enough for snackers, and protein-packed enough for athletes. Made with whole muscle beef, no artificial nitrates added, no MSG added, and USDA inspected. One serving delivers 9 grams of protein at just 80 calories — that's the kind of ratio that keeps it permanently in every gym bag, hiking pack, and office desk drawer.
